In compliance with the provisions of the “Ley Federal de Protección de Datos Personales en Posesión de los Particulares” (Federal Law for Protection of Personal Data Held by Private Individuals) (The Law), the website provides you the following Privacy Notice:

Responsible for the protection and treatment of your Personal Data LUXVA, S. DE R.L. DE C.V. (Hereinafter “Cabo Concierge”), with address at Calle. Colonia Abajo Maz. 1 Lt. 1, Fraccionamiento Colinas Plus, San José del Cabo, Baja California Sur, México, CP. 23444.

Means of obtaining Personal Data

The personal data that Cabo Concierge may gather from you, will be used solely for the purposes described in this privacy notice and may be obtained:

  • Directly, by entering your data or using online services through the website.
  • Directly, through our official social media accounts.
  • Directly, through messaging applications and / or platforms that enable instant messaging, through the Internet.
  • Directly, through email.

Obtained Data

The data that Cabo Concierge may gather from you, will be the following: Full name with surname, telephone number, email and financial data such as: Credit and / or debit card number, name of the cardholder, expiration date, security code and any data that may be necessary to complete and manage the reservations requested by you.

Purpose of the Personal Data gathered

Your personal data will be obtained for the following main purposes that are necessary for the service you request:

  • Processing, monitoring, updating, modification, cancellation and confirmation of the services reserved by you with Cabo Concierge through your means, for financial and credit purposes, to fuifill the obligations contracted with you and with our suppliers.
  • Proactive notifications in the event of service interruptions (cancellations, delays, etc.).
  • A better customer experience.
  • Contact you to offer more information for the generation of possible reservations.

Likewise and additionally, we will use your personal information for the following purposes that are not necessary for the requested service, but that allow us and facilitate better service:

  • Evaluate the quality of the service, implementation and development of advertising campaigns, as well as for sending promotions, offers, services and advertising purposes (Only and exclusively for Cabo Concierge).

Owners can immediately and free of charge at any time request the cancellation of the sending of emails for advertising purposes by Cabo Concierge, by sending an email to [email protected]. In case you do not want your personal data to be processed for these additional purposes, you can submit a written request from this moment via email to the address [email protected]

National and International Data transfer

By virtue of the provisions in the articles 36 and 37 of The Law, your personal data may be transferred and / or shared to:

  • Holding companies, subsidiaries or affiliates under the common control of Cabo Concierge, or a parent company or any company of the same Cabo Concierge group that operates under the same internal policies and processes;
  • When the transfer is necessary by virtue of a contract entered into or to be entered into in the interest of the owner, of the person responsible and a third party;
  • When the transfer is required for the maintenance or fulfillment of a legal relationship between the responsible and the owner such as Suppliers, Tourist Service Providers, Banking and Credit Institutions, among others.

It is important to state that the third parties to whom your personal data are transferred will be bound by the same terms of this Privacy Notice and shall comply with the corresponding security and confidentiality measures.

Either way, we pledge not to transfer your personal information to third parties without your consent, except in the case of the provisions of the article 37 of The Law, as well as to carry out this transfer in the terms established by said Law.

Exercise of ARCO Rights (Access, Rectification, Cancellation and Objection)

The Article 28 of The Law grants you four rights to exercise:

  • The owner has the right to Access to his or her personal data held by the responsible and to know the Privacy Notice and its purposes.
  • The owner has the right to Rectify his or her data in the case such data is inaccurate, incorrect or out of date.
  • The owner has the right to Cancel his or her personal data when they consider that they are not being used for the fulfillment of the purposes established in this Privacy Notice.
  • The owner has the right to Oppose the processing of his or her personal data regarding any of the purposes established in this Privacy Police.

Right to revoke your consent for the processing of data.

The Article 8 of The Law, provides the possibility of revoking the consent granted for the processing of your personal data. To revoke it, you may request it using the same mechanism and procedure for the exercise of ARCO Rights provided in this notice.

Mechanisms for the exercise of ARCO Rights and Revocation of consent for the processing of your data

To exercise your rights of Access, Rectification, Cancellation and Opposition or your right to revoke consent for the processing of your personal data, you must submit your request in writing and in Spanish to the email [email protected], with attention to the Department of Protection of Personal Data, complying with the requirements indicated in article 29 of The Law. For more information, you may contact the Cabo Concierge Data Protection Department directly through the email account indicated above.

“Article 29.- The request for access, rectification, cancellation or opposition shall contain and accompany the following:

  • The name of the owner and address or other means to communicate the response to your request.
  • The documents that prove the identity or,as the case may be, the legal representation of the owner.
  • The clear and precise description of the personal data regarding to which one seeks to exercise any of the aforementioned rights, and
  • Any other element or document that facilitates the location of personal data.”

For the proceed of the exercise of your ARCO Rights, you shall prove the ownership of your ARCO rights or the representation regarding the owner through the presentation of a copy of your identification document and the exhibition of the original for collation, or those instruments established in the article 89 of the Regulation of The Law.

Cabo Concierge will follow up on your request within 15 business days from receipt of said request, with the complete documentation, to inform you of its proceeding. In the case it is appropriate, Cabo Concierge will have a maximum period of 10 business days to make its ARCO right effective.

Measures to protect your information and to limit the use or disclosure of your personal information

It will be protected under strict confidentiality and to reasonably prevent the improper use or disclosure of it, we have implemented physical, technical and administrative security measures in accordance with the “Ley Federal de Protección de Datos Personales en Posesión de los Particulares Federal” (Law for Protection of Personal Data Held by Private Individuals) and other applicable general regulations.

In particular, we have a privacy policy, training courses for staff, restricted access to personal information only to authorized users, an inventory of personal data (duly classified by data category), of the treatment systems, risk analysis and contractual clauses.

In order for you to limit the use and disclosure of your personal information, we offer you the option of registering in the “Registro Público para evitar Publicidad” (Public Registry to avoid Advertising) (REPEP), which is in charge of the “Procuraduría Federal del Consumidor” (Federal Consumer Protection Office) (PROFECO), with the purpose that your personal data is not used to receive advertising or promotions from companies of goods or services. For more information about this registry, you can consult the PROFECO Internet portal, or you can contact it directly.

Modifications to this privacy notice

Cabo Concierge may make modifications or updates to this Privacy Notice at any time. The modifications or updates that may be made, will come into force at the time they are published on the website, on its affiliated sites or in any means of communication used to publish it, for which its continuous review is recommended. .

Express acceptance of the Privacy Notice

If you do not expressly oppose this notice and its updates, it is understood that you have given your tacit consent in terms of article 8 of The Law. Cabo Concierge suggests that you read this Privacy Notice, since by providing your data by any means, constitutes acceptance of this Privacy Notice. Cabo Concierge informs you that:

  1. a) It will not request or treat sensitive personal data of any kind, such as racial or ethnic origin, present and future health status, genetic information, religious, philosophical and moral beliefs, syndicate affiliation, political opinions and / or sexual preference.
  2. b) It will not treat the personal data of minors in accordance with the applicable Mexican regulations, if you provide any personal data of any minor to Cabo Concierge, you declare under protest of telling the truth, that you are empowered to grant said data personal information to Cabo Concierge, and that in case of controversy over said data, you are obliged to remove Cabo Concierge in peace and safety.
  3. c) It will use IP (Internet Protocol) information to analyze any type of threats to the Site, as well as to gather demographic information.


In the event of any discrepancy in the interpretation between the Spanish and English versions, the former will prevail.